From "Don Quijote, the Palace of Amazing Bargains," known as Japan's largest general discount store, a new business format "Kyoraku no Den-do Robin Hood" has been born! The first store in Japan opened in Ama City, Aichi Prefecture. It's a food-enhanced type with super value! Here, we will introduce the unique products and charms of "Kyoraku no Den-do Robin Hood."

What is the fun food-enhanced "Kyoraku no Den-do Robin Hood"?

"Kyoraku no Den-do Robin Hood," which just opened on Friday, April 24, 2026, is a food-enhanced Don Quijote with the concept of "like a supermarket, but not a supermarket." It boasts a rich selection of excellent value products with outstanding cost performance, and on its opening day, it was already a hot topic, with about 500 people lining up before the store even opened.

There are about 150 parking spaces. In addition to food, there are cosmetics, daily necessities, and unique Don Quijote household helper items, allowing you to shop surprisingly cheaply and enjoyably like at Don Quijote.

Super value! Convenient and affordable fresh food

In the fresh food section, there are many bargain items such as "tomatoes" from Kumamoto Prefecture (85 yen each) and "radishes" from Chiba Prefecture (106 yen each). Furthermore, there are about 90 types of "cut vegetables," "cut salads," and "cut fruits" in total! There are also sets of cut vegetables tailored to finished products, which are very convenient when making yakisoba or udon.

Convenient frozen side dishes that only need to be thawed and heated

The frozen side dish corner is full of "simple time-saving sets." "Salmon Lemon Saute" (538 yen) contains all the necessary ingredients and seasonings, so all you have to do is thaw it and fry it in a pan for about 6 minutes!

In addition, there are 9 types of seafood dishes that can be cooked in a frying pan, such as "Chinese-style Oyster" and "Seafood Bulgogi-style." They are colorful, nutritionally balanced, and anyone can easily make them.

Also, using "Takomeshi no Moto" (430 yen), you can easily make a hearty "Takomeshi." Just put it in a rice cooker with rice and wait for it to cook. You can enjoy delicious "Takomeshi" at home.

Super affordable with lots of items! Extensive processed foods

Original products have four logos: "Cheap (yasu), Profitable (toku), Fast (haya), and Easy (raku)," making the product's "selling points" clear at a glance!

"Standard 41 pieces of coarsely ground wiener (economy size 700g)" (646 yen) and "1kg frozen cut spinach" (430 yen) are super cheap despite containing a lot. Salt-boiled frozen edamame is also 430 yen for 1kg, which is quite a bargain.

Microwaveable meat dishes in the tray! Time-saving meat dishes

The meat corner is also extensive. Bargain items such as American-produced "pork cutlets/steaks (loin meat)" at 100g per 96 yen are lined up.

Among them, the highlight is time-saving products like "Tonkatsu (2 pieces)" (456 yen) that can be eaten by simply heating them in the microwave. No cooking utensils such as frying pans are required. Just make a hole in the plastic wrap and microwave it in the tray! If you heat it at 500W for 4 to 4 and a half minutes, you can enjoy authentic tonkatsu.

Since it's cooked from raw meat, the meat doesn't get tough, and it's super easy with no extra dishes to wash. You can also fry it in a pan, so you can enjoy it with your preferred cooking method. In addition, there is a rich lineup of other dishes such as "Bulgogi" and "Garlic Pepper Chicken Steak"!

Best cost performance and satisfying! Super extensive side dish corner

There are even29 types of onigiri! "Fukunigiri Karashi Mentaiko" (171 yen) using Kanefuku's mentaiko and "Fukunigiri Unadare ~ with Sansho ~" (106 yen) are available.

Among them, the "Dashi Gohan," where the umami of bonito broth permeates the rice, is a shocking 85 yen! Cost reduction is achieved by mixing "rolled barley," which contains about 20 times more dietary fiber than white rice. It's a dish that's good for both your body and your wallet.

In addition, there are "Large Chicken Cutlets" (323 yen) and "Hokkaido Wheat Croissants" (107 yen each) baked in the store. The "Famous! Exquisite Chashu Pork Bowl" is a hearty and affordable dish with plenty of ingredients for 699 yen!

Also recommended is the stick-shaped meat-wrapped onigiri "Umyabou" (214 yen). It comes in flavors like Yangnyeom and is perfect for eating on the go as it can be eaten with one hand.

Free toppings for "Udon Buffet" & "Tempura/Fried Food Buffet"

There is also a buffet corner in the store. "Tonjiru" made with brand pork from Gifu Prefecture is a soup bar system, costing 215 yen per cup. The "European Curry" with tomato and apple as secret ingredients is an amazing 323 yen, and you can fill it as many times as you want as long as the lid closes!

What's surprising is the "Udon Buffet" corner. It's a self-service style and costs an amazing 214 yen!

After choosing between two types of noodles, "Sanuki Udon" or "Kishimen," you can add free wakame, green onions, and tempura flakes as toppings. Two types of broth, a refreshing "amber broth" and a sweet "rich and flavorful broth," are available in both hot and cold, and you can freely choose and pour them.

Perfect for such cheap udon and kishimen is the "Tempura/Fried Food Buffet." All fried foods, such as shrimp tempura and kakiage, are uniformly 141 yen. If you buy them with noodles, one item that costs 141 yen becomes 108 yen!

Why not enjoy shopping at Don Quijote's new business format "Kyoraku no Den-do Robin Hood"?

Kyoraku no Den-do Robin Hood Jimokuji Store
Address: 4-11-14 Mori, Ama City, Aichi Prefecture
Phone: 0570-009-135

From CBC TV "Naruhodo Presenter! Hanasaka Times" broadcast on Saturday, April 25, 2026 *Information in the article is as of the broadcast date.