Daiso, a 100-yen shop, offers a wide range of products from daily necessities to leisure goods. A survey of customers' purchases at "Daiso Nagoya Sakae Skyle Store," which boasts approximately 35,000 items, revealed current trends and their warm feelings.

Trending on SNS! The art of "Cinderella fit" for storage items

Many customers picked up "convenient goods" that are useful for daily life. Especially during this season, storage items that are useful for spring cleaning are popular.

(Customer)
"It's self-contained. I put related things there. I try to put as few things as possible by devising storage. It gets tidied up."

Storage items are attractive because they come in a wide variety of sizes and types, and can be used differently depending on the place and what is stored. Among them, there is a storage item that is currently trending.

(Customer)
"I'm going to clean my room. An A4 file box. (Videos) are flowing on Tik Tok."

A method of combining a "file box (A4)" which is convenient for organizing documents, with separately sold storage items, is trending on social media.

First, if you place the file box horizontally and put two "stackable storage boxes" inside, they fit perfectly like drawers. Furthermore, if you arrange "sock organizing cups M (3P)" inside, a storage shelf perfect for organizing small items is completed! It is attracting attention as a secret trick that can be achieved for around 1000 yen.

First time living alone. Convenient goods to support a new life

From March to April, many people come to buy daily necessities for a new life, such as going on to higher education or getting a job. Ms. Suzuki and her daughter, who came from Chiba Prefecture, are moving to Nagoya this spring for her daughter's new job.

(Ms. Suzuki, residing in Chiba Prefecture)
"(Q Have you moved?) Yesterday. I came to help for only 5 days."

For her daughter's first time living alone, she purchased a "noma wrap & kitchen paper holder (magnet)" that can store wrap and kitchen paper together, as well as magnet-type kitchen storage goods, and a "dryer holder" that can hang hair irons and dryers. With these convenient storage goods, the kitchen and washroom are neatly organized.

Although it is sad for her daughter to leave the nest, her mother is also cheering her on, hoping that she will "gain various experiences in Nagoya."

A community hub. "Kodomo Shokudo" delivers handmade time

Ms. Aiko Yoshikawa, representative of "Kodomo Shokudo (community kitchen for children) Que Sera Sera," was purchasing materials for an event.

(Ms. Aiko Yoshikawa, Representative of Kodomo Shokudo Que Sera Sera)
"We will complete a cherry blossom display with the children. There will also be a craft experience. Anyone is welcome to participate, so please come."

"Kodomo Shokudo Que Sera Sera" opens once a month. Meals are free for children under junior high school age, and adults, including their families and the elderly, can use it for 300 yen. With the desire to "create a place where parents can take a break and local people can interact," a free space where people can relax is set up in the back of the dining hall.

(Ms. Aiko Yoshikawa, Representative of Kodomo Shokudo Que Sera Sera)
"Even if they are not economically disadvantaged, if various people come, they won't be labeled as economically disadvantaged! I hope that mothers' networks will bring children who are truant or left alone at home."

Furthermore, an experience event for "paper quilling," an art made by rolling thin paper using materials purchased at Daiso, is also held. Even strangers naturally interact through handmade crafts.

(Ms. Aiko Yoshikawa, Representative of Kodomo Shokudo Que Sera Sera)
"I hope to create a children's cafeteria that can teach children the importance of handmade crafts and making things. May the children's smiles also bloom."

The shopping survey revealed efforts to enrich daily life and warm wishes for the community.

From CBC TV "Chant!" broadcast on April 2, 2026